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Project 3/50

Welkes House of Roses Helps Small Business What Local Milwaukee businesses don't you want to disappear?

The 3/50 Project, supporting local business in small, easily consumable bites of $50 each.

The goal is simple: Ask consumers to frequent three local brick and mortar businesses they don’t want to see disappear, and to spend a very affordable $50 per month doing it.

Could be those three. Another three. Doesn’t matter. It’s about funneling revenue back into local business. You know-—the folks that pour money back into the community via commercial property taxes, payroll taxes, sales tax, and salaries (not to mention all that good will by way of volunteer time, silent auctions, sponsored softball teams, workshops, book signings, etc.).

Are you asking me to completely swear off chains, and franchises?


The 3/50 Project isn’t an “all or nothing” campaign that insists consumers stop shopping in chains or franchises. Instead, our message is about balance-—of the money you currently spend each month, we simply ask you to redirect an affordable $50 back to the locally owned independent businesses that have been forgotten of late.

Just as there are things in a locally owned store that you can’t find in a big box, there are also things in a big box you can’t find in a locally owned store. We simply need to think about where our dollars are best invested, consider the greater amount of revenue local businesses return to the community, then purchase accordingly. Otherwise, local economies suffer irreparable harm.

Sending flowers using Welkes House of Roses is a perfect way to support the 350 Project. Welkes has been delivering flowers in the Milwaukee area for over 100 years and would like to carry on this tradition.

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